Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D6BCC
RGB
45, 107, 204
HSL
217, 64%, 49%
HSB
217, 78%, 80%
CMYK
78, 48, 0, 20
LAB
45, 7, -57
LCH
45, 58, 277
OKLCH
0.54, 0.16, 259
XYZ
17, 15, 59
LUV
45, -21, -84
HWB
217, 18%, 20%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.