Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D77CE
RGB
45, 119, 206
HSL
212, 64%, 49%
HSB
212, 78%, 81%
CMYK
78, 42, 0, 19
LAB
49, 1, -53
LCH
49, 53, 271
OKLCH
0.57, 0.15, 255
XYZ
19, 18, 61
LUV
49, -25, -78
HWB
212, 18%, 19%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.