Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D78C3
RGB
45, 120, 195
HSL
210, 62%, 47%
HSB
210, 77%, 76%
CMYK
77, 38, 0, 24
LAB
49, -3, -47
LCH
49, 47, 266
OKLCH
0.56, 0.14, 252
XYZ
18, 18, 54
LUV
49, -26, -69
HWB
210, 18%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.