Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D79BC
RGB
45, 121, 188
HSL
208, 61%, 46%
HSB
208, 76%, 74%
CMYK
76, 36, 0, 26
LAB
49, -6, -43
LCH
49, 43, 262
OKLCH
0.56, 0.13, 249
XYZ
17, 18, 50
LUV
49, -26, -63
HWB
208, 18%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.