Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D7FF3
RGB
45, 127, 243
HSL
215, 89%, 56%
HSB
215, 81%, 95%
CMYK
81, 48, 0, 5
LAB
53, 8, -66
LCH
53, 67, 277
OKLCH
0.61, 0.19, 258
XYZ
25, 22, 88
LUV
53, -26, -101
HWB
215, 18%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.