Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D81BB
RGB
45, 129, 187
HSL
205, 61%, 45%
HSB
205, 76%, 73%
CMYK
76, 31, 0, 27
LAB
51, -10, -38
LCH
51, 40, 255
OKLCH
0.58, 0.12, 243
XYZ
18, 20, 50
LUV
51, -29, -56
HWB
205, 18%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.