Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D84D4
RGB
45, 132, 212
HSL
209, 66%, 50%
HSB
209, 79%, 83%
CMYK
79, 38, 0, 17
LAB
53, -5, -49
LCH
53, 50, 265
OKLCH
0.60, 0.15, 250
XYZ
21, 22, 65
LUV
53, -29, -74
HWB
209, 18%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.