Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D86D9
RGB
45, 134, 217
HSL
209, 69%, 51%
HSB
209, 79%, 85%
CMYK
79, 38, 0, 15
LAB
54, -4, -51
LCH
54, 51, 265
OKLCH
0.61, 0.15, 251
XYZ
22, 23, 69
LUV
54, -29, -77
HWB
209, 18%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.