Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D87D1
RGB
45, 135, 209
HSL
207, 65%, 50%
HSB
207, 78%, 82%
CMYK
78, 35, 0, 18
LAB
54, -7, -46
LCH
54, 47, 261
OKLCH
0.61, 0.14, 248
XYZ
21, 22, 64
LUV
54, -30, -70
HWB
207, 18%, 18%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.