Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D89BA
RGB
45, 137, 186
HSL
201, 61%, 45%
HSB
201, 76%, 73%
CMYK
76, 26, 0, 27
LAB
53, -15, -34
LCH
53, 37, 246
OKLCH
0.60, 0.11, 237
XYZ
19, 22, 50
LUV
53, -32, -49
HWB
201, 18%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.