Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D8BC2
RGB
45, 139, 194
HSL
202, 62%, 47%
HSB
202, 77%, 76%
CMYK
77, 28, 0, 24
LAB
54, -14, -37
LCH
54, 39, 250
OKLCH
0.61, 0.12, 239
XYZ
20, 23, 54
LUV
54, -32, -54
HWB
202, 18%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.