Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D8BCF
RGB
45, 139, 207
HSL
205, 64%, 49%
HSB
205, 78%, 81%
CMYK
78, 33, 0, 19
LAB
55, -10, -44
LCH
55, 45, 257
OKLCH
0.61, 0.13, 245
XYZ
22, 24, 62
LUV
55, -32, -65
HWB
205, 18%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.