Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D90E2
RGB
45, 144, 226
HSL
207, 76%, 53%
HSB
207, 80%, 89%
CMYK
80, 36, 0, 11
LAB
57, -7, -51
LCH
57, 51, 262
OKLCH
0.64, 0.15, 248
XYZ
25, 26, 76
LUV
57, -32, -77
HWB
207, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.