Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D93D1
RGB
45, 147, 209
HSL
203, 65%, 50%
HSB
203, 78%, 82%
CMYK
78, 30, 0, 18
LAB
57, -13, -41
LCH
57, 43, 252
OKLCH
0.63, 0.13, 241
XYZ
23, 26, 64
LUV
57, -34, -61
HWB
203, 18%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.