Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2D97D4
RGB
45, 151, 212
HSL
202, 66%, 50%
HSB
202, 79%, 83%
CMYK
79, 29, 0, 17
LAB
59, -14, -40
LCH
59, 43, 250
OKLCH
0.65, 0.13, 239
XYZ
24, 27, 66
LUV
59, -35, -60
HWB
202, 18%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.