Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2DA0D4
RGB
45, 160, 212
HSL
199, 66%, 50%
HSB
199, 79%, 83%
CMYK
79, 25, 0, 17
LAB
61, -19, -36
LCH
61, 41, 242
OKLCH
0.67, 0.12, 233
XYZ
26, 30, 67
LUV
61, -39, -53
HWB
199, 18%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.