Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2DA2E4
RGB
45, 162, 228
HSL
202, 77%, 54%
HSB
202, 80%, 89%
CMYK
80, 29, 0, 11
LAB
63, -15, -43
LCH
63, 46, 250
OKLCH
0.68, 0.14, 239
XYZ
28, 32, 78
LUV
63, -38, -65
HWB
202, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.