Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2DAEE3
RGB
45, 174, 227
HSL
197, 76%, 53%
HSB
197, 80%, 89%
CMYK
80, 23, 0, 11
LAB
66, -22, -37
LCH
66, 43, 240
OKLCH
0.71, 0.13, 231
XYZ
30, 36, 78
LUV
66, -42, -55
HWB
197, 18%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.