Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2DAFE9
RGB
45, 175, 233
HSL
199, 81%, 55%
HSB
199, 81%, 91%
CMYK
81, 25, 0, 9
LAB
67, -20, -40
LCH
67, 45, 243
OKLCH
0.71, 0.14, 233
XYZ
31, 37, 83
LUV
67, -42, -60
HWB
199, 18%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.