Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2E0E02
RGB
46, 14, 2
HSL
16, 92%, 9%
HSB
16, 96%, 18%
CMYK
0, 70, 96, 82
LAB
8, 16, 12
LCH
8, 20, 37
OKLCH
0.21, 0.06, 43
XYZ
1, 1, 0
LUV
8, 15, 7
HWB
16, 1%, 82%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.