Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4355
RGB
46, 67, 85
HSL
208, 30%, 26%
HSB
208, 46%, 33%
CMYK
46, 21, 0, 67
LAB
27, -4, -14
LCH
27, 14, 252
OKLCH
0.37, 0.04, 245
XYZ
5, 5, 9
LUV
27, -9, -16
HWB
208, 18%, 67%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.