Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4466
RGB
46, 68, 102
HSL
216, 38%, 29%
HSB
216, 55%, 40%
CMYK
55, 33, 0, 60
LAB
28, 0, -23
LCH
28, 23, 269
OKLCH
0.38, 0.06, 259
XYZ
6, 6, 13
LUV
28, -10, -29
HWB
216, 18%, 60%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.