Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4971
RGB
46, 73, 113
HSL
216, 42%, 31%
HSB
216, 59%, 44%
CMYK
59, 35, 0, 56
LAB
30, 0, -27
LCH
30, 27, 269
OKLCH
0.40, 0.08, 258
XYZ
6, 7, 17
LUV
30, -12, -34
HWB
216, 18%, 56%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.