Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4D67
RGB
46, 77, 103
HSL
207, 38%, 29%
HSB
207, 55%, 40%
CMYK
55, 25, 0, 60
LAB
31, -6, -19
LCH
31, 20, 254
OKLCH
0.41, 0.06, 245
XYZ
6, 7, 14
LUV
31, -13, -24
HWB
207, 18%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.