Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4D73
RGB
46, 77, 115
HSL
213, 43%, 32%
HSB
213, 60%, 45%
CMYK
60, 33, 0, 55
LAB
32, -2, -26
LCH
32, 26, 265
OKLCH
0.41, 0.07, 254
XYZ
7, 7, 17
LUV
32, -13, -33
HWB
213, 18%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.