Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4E5A
RGB
46, 78, 90
HSL
196, 32%, 27%
HSB
196, 49%, 35%
CMYK
49, 13, 0, 65
LAB
31, -9, -11
LCH
31, 15, 229
OKLCH
0.40, 0.04, 224
XYZ
6, 7, 11
LUV
31, -14, -12
HWB
196, 18%, 65%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.