Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E4E60
RGB
46, 78, 96
HSL
202, 35%, 28%
HSB
202, 52%, 38%
CMYK
52, 19, 0, 62
LAB
31, -8, -14
LCH
31, 17, 241
OKLCH
0.41, 0.05, 234
XYZ
6, 7, 12
LUV
31, -14, -17
HWB
202, 18%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.