Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5073
RGB
46, 80, 115
HSL
210, 43%, 32%
HSB
210, 60%, 45%
CMYK
60, 30, 0, 55
LAB
33, -4, -24
LCH
33, 25, 261
OKLCH
0.42, 0.07, 250
XYZ
7, 8, 17
LUV
33, -14, -31
HWB
210, 18%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.