Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5366
RGB
46, 83, 102
HSL
200, 38%, 29%
HSB
200, 55%, 40%
CMYK
55, 19, 0, 60
LAB
33, -9, -15
LCH
33, 18, 239
OKLCH
0.42, 0.05, 232
XYZ
7, 8, 14
LUV
33, -16, -19
HWB
200, 18%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.