Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5470
RGB
46, 84, 112
HSL
205, 42%, 31%
HSB
205, 59%, 44%
CMYK
59, 25, 0, 56
LAB
34, -7, -21
LCH
34, 22, 251
OKLCH
0.43, 0.06, 242
XYZ
7, 8, 17
LUV
34, -16, -26
HWB
205, 18%, 56%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.