Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5960
RGB
46, 89, 96
HSL
188, 35%, 28%
HSB
188, 52%, 38%
CMYK
52, 7, 0, 62
LAB
35, -14, -9
LCH
35, 17, 213
OKLCH
0.44, 0.05, 209
XYZ
7, 9, 12
LUV
35, -18, -10
HWB
188, 18%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.