Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E5962
RGB
46, 89, 98
HSL
190, 36%, 28%
HSB
190, 53%, 38%
CMYK
53, 9, 0, 62
LAB
35, -13, -10
LCH
35, 17, 217
OKLCH
0.44, 0.05, 213
XYZ
7, 9, 13
LUV
35, -18, -11
HWB
190, 18%, 62%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.