Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6076
RGB
46, 96, 118
HSL
198, 44%, 32%
HSB
198, 61%, 46%
CMYK
61, 19, 0, 54
LAB
38, -12, -18
LCH
38, 22, 236
OKLCH
0.46, 0.06, 229
XYZ
9, 10, 19
LUV
38, -20, -23
HWB
198, 18%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.