Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6192
RGB
46, 97, 146
HSL
209, 52%, 38%
HSB
209, 68%, 57%
CMYK
68, 34, 0, 43
LAB
39, -5, -33
LCH
39, 33, 262
OKLCH
0.48, 0.10, 250
XYZ
11, 11, 29
LUV
39, -20, -45
HWB
209, 18%, 43%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.