Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E629D
RGB
46, 98, 157
HSL
212, 55%, 40%
HSB
212, 71%, 62%
CMYK
71, 38, 0, 38
LAB
40, -2, -38
LCH
40, 38, 267
OKLCH
0.49, 0.11, 253
XYZ
12, 12, 34
LUV
40, -20, -53
HWB
212, 18%, 38%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.