Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E64A4
RGB
46, 100, 164
HSL
213, 56%, 41%
HSB
213, 72%, 64%
CMYK
72, 39, 0, 36
LAB
41, -1, -41
LCH
41, 41, 268
OKLCH
0.50, 0.12, 254
XYZ
12, 12, 37
LUV
41, -20, -58
HWB
213, 18%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.