Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E66A8
RGB
46, 102, 168
HSL
212, 57%, 42%
HSB
212, 73%, 66%
CMYK
73, 39, 0, 34
LAB
42, -1, -42
LCH
42, 42, 269
OKLCH
0.51, 0.12, 254
XYZ
13, 13, 39
LUV
42, -21, -59
HWB
212, 18%, 34%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.