Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6988
RGB
46, 105, 136
HSL
201, 49%, 36%
HSB
201, 66%, 53%
CMYK
66, 23, 0, 47
LAB
42, -12, -23
LCH
42, 26, 243
OKLCH
0.50, 0.08, 234
XYZ
11, 12, 25
LUV
42, -23, -31
HWB
201, 18%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.