Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E699D
RGB
46, 105, 157
HSL
208, 55%, 40%
HSB
208, 71%, 62%
CMYK
71, 33, 0, 38
LAB
42, -6, -34
LCH
42, 35, 260
OKLCH
0.51, 0.10, 248
XYZ
12, 13, 34
LUV
42, -22, -49
HWB
208, 18%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.