Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6DC0
RGB
46, 109, 192
HSL
214, 61%, 47%
HSB
214, 76%, 75%
CMYK
76, 43, 0, 25
LAB
45, 2, -50
LCH
45, 50, 273
OKLCH
0.54, 0.15, 257
XYZ
16, 15, 52
LUV
45, -22, -74
HWB
214, 18%, 25%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.