Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E6FDA
RGB
46, 111, 218
HSL
217, 70%, 52%
HSB
217, 79%, 85%
CMYK
79, 49, 0, 15
LAB
47, 9, -62
LCH
47, 63, 279
OKLCH
0.56, 0.18, 260
XYZ
19, 17, 69
LUV
47, -22, -92
HWB
217, 18%, 15%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.