Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E70BC
RGB
46, 112, 188
HSL
212, 61%, 46%
HSB
212, 76%, 74%
CMYK
76, 40, 0, 26
LAB
46, -1, -47
LCH
46, 47, 269
OKLCH
0.54, 0.14, 254
XYZ
16, 16, 50
LUV
46, -23, -69
HWB
212, 18%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.