Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E71D7
RGB
46, 113, 215
HSL
216, 68%, 51%
HSB
216, 79%, 84%
CMYK
79, 47, 0, 16
LAB
48, 7, -60
LCH
48, 60, 277
OKLCH
0.56, 0.17, 259
XYZ
19, 17, 67
LUV
48, -23, -89
HWB
216, 18%, 16%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.