Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E72B8
RGB
46, 114, 184
HSL
210, 60%, 45%
HSB
210, 75%, 72%
CMYK
75, 38, 0, 28
LAB
46, -3, -44
LCH
46, 44, 266
OKLCH
0.54, 0.13, 252
XYZ
16, 16, 48
LUV
46, -24, -64
HWB
210, 18%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.