Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E72D4
RGB
46, 114, 212
HSL
215, 66%, 51%
HSB
215, 78%, 83%
CMYK
78, 46, 0, 17
LAB
48, 6, -58
LCH
48, 58, 276
OKLCH
0.56, 0.17, 258
XYZ
19, 17, 65
LUV
48, -23, -86
HWB
215, 18%, 17%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.