Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E77B2
RGB
46, 119, 178
HSL
207, 59%, 44%
HSB
207, 74%, 70%
CMYK
74, 33, 0, 30
LAB
48, -8, -39
LCH
48, 39, 259
OKLCH
0.55, 0.12, 247
XYZ
16, 17, 45
LUV
48, -26, -56
HWB
207, 18%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.