Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E7ADA
RGB
46, 122, 218
HSL
213, 70%, 52%
HSB
213, 79%, 85%
CMYK
79, 44, 0, 15
LAB
50, 3, -57
LCH
50, 57, 273
OKLCH
0.58, 0.16, 256
XYZ
21, 20, 69
LUV
50, -25, -86
HWB
213, 18%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.