Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E7DB4
RGB
46, 125, 180
HSL
205, 59%, 44%
HSB
205, 74%, 71%
CMYK
74, 31, 0, 29
LAB
50, -10, -37
LCH
50, 38, 255
OKLCH
0.57, 0.11, 243
XYZ
17, 19, 46
LUV
50, -28, -53
HWB
205, 18%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.