Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E7EC8
RGB
46, 126, 200
HSL
209, 63%, 48%
HSB
209, 77%, 78%
CMYK
77, 37, 0, 22
LAB
51, -5, -46
LCH
51, 46, 264
OKLCH
0.58, 0.14, 250
XYZ
19, 20, 57
LUV
51, -27, -69
HWB
209, 18%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.