Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2E80CC
RGB
46, 128, 204
HSL
209, 63%, 49%
HSB
209, 77%, 80%
CMYK
77, 37, 0, 20
LAB
52, -5, -47
LCH
52, 47, 264
OKLCH
0.59, 0.14, 250
XYZ
20, 20, 60
LUV
52, -28, -71
HWB
209, 18%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Cerulean
#007BA7
Steel Blue
#4682B4
Dodger Blue
#1E90FF
Denim
#1560BD
Royal Blue
#4169E1
Azure
#007FFF
Cornflower
#6495ED
Browse every named blue on shades of blue, or all families on colors.